Ataxia is a genetic disease of the nervous system that has afflicted Encino Lady’s family for generations.
Ataxia first came into Encino Lady’s life with the affliction of her father, “Don Ray.” He was an accomplished entrepreneur who, had it not been for the disease, would have continued to build and grow his business. Yet, as the disease does to so many, he was forced to step away from the thing he loved as his symptoms progressed and worsened. With his passing, Encino Lady wished to do something to support others afflicted with the disease.
Since then, Encino Lady has also endured the disease taking its hold on her two sisters, Ivonne and Desiree. Like her father, she has seen the devastating effects Ataxia has on their daily life.
Despite the challenges of caring for her family’s treatment, Encino Lady has been empowered to help find a cure. It was the inspiration to begin a brand that could help her take care of others while raising awareness for this disease.